Increasing Engagement on Social Media
✨✨✨PLEASE RATE THE LECTURE✨✨✨
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✨✨✨YOUR CONTENT AND THE RIGHT AUDIENCE✨✨✨
JOURNALISM vs ACADEMIC WRITING
1. Brevity
2. Reach
3. Immediacy
4. Style
5. Inspiration to Action
✨✨✨FINDING YOUR WAY INTO THE CONVERSATION✨✨✨
News peg – “Why now?”
Ask questions: descriptive, explanatory, predictive, prescriptive
✨✨✨FINDING THE RIGHT PLATFORM✨✨✨
Blogs
Podcasts
Social media
✨✨✨FINDING YOUR VOICE✨✨✨
Hootsuite: How to Build a Strong Brand Voice on Social Media (and Beyond)
Jennifer L. Aaker: The Dimensions of Brand Personality
Hootsuite: The Perfect Social Media Style Guide for Your Brand in 2023
Voice – the way a brand presents itself through words.
You need a consistent brand voice so that you can create a recognizable brand, all team members have a blueprint to follow, you can connect better with your audience, and that you can prevent mistakes on social media.
✨✨✨AVOIDING ECHO-CHAMBERS✨✨✨
Confirmation bias
Ways to avoid echo-chambers:
❁ Among your social media friends, include those who you sometimes disagree with.
❁ Keep an open mind when reading lively debates.
❁ Consider non-threatening questions.
❁ Widen your perspective by reading those you disagree with.
❁ Humor (especially self-deprecating humor) works sometimes.
❁ Let people from various perspective weigh in.
❁ Take note when your positions are critiqued. . Get to know the perspective of your critic. Maybe—just maybe—you need to expand your knowledge.